It’s vital that every business we build can clearly communicate its products and services and highlight how they help customers reduce their environmental impact. As many companies begin to go quiet about their ESG progress due to fears of greenwashing accusations, we see it as imperative to keep talking about our journey, achievements and challenges, and, in doing so, contribute to the momentum of the green transition. It’s also vital to communicate transparently and avoid misleading claims.
Accurate green claims workshop
This year, we developed our portfolio communications through a workshop on sustainability-focused communications led by external expert, Rowan Drury. The session highlighted the importance of understanding the pitfalls of greenwashing, including how to substantiate green claims, avoid vague language and create transparency and trust.
Promo films
We engaged a filmmaker to shoot a series of short films featuring five of our portfolio companies. The circa 2 min films provide an insight into each company’s USP and the main ways they improve their customers’ operations from a sustainability perspective. The films are available for the companies to use on their own platforms and for sales.
New ways to communicate
One of the purposes of the Natural Capital Framework is improving communication with stakeholders. By developing clear, understandable ways to demonstrate the outcomes of our solutions, we help them develop more effective customer dialogues and create new partnership opportunities.